SEO Rankings: How Are They Affected by Website Design?

SEO Rankings: How Are They Affected by Website Design?

SEO optimises a page or website for Google and other search engines (search engine optimisation). This indicates that your product or service will be more popular, leading to more significant sales or reservations. Google and Bing use bots to crawl and index your website's pages. With this, your website will appear for relevant keywords.

Search engines like Google, Bing, and others will determine which web pages are most relevant to a user's search. Now, measurements matter. To rank competing websites for the user, search engines look at factors like bounce rate and load time on websites.

With these in mind, it's evident that website design affects SEO Rankings. Here's how:

1. Navigation

Website information architecture affects user experience. The bounce rate shows how quickly site users can find content or functionality (the percentage of visitors who leave without viewing other pages on your website).

If your website has a high bounce rate, it may be because users can't easily find relevant content or take action. Your bounce rate affects your rankings and leads. High bounce rates indicate to search engines that your website isn't meeting users' needs; as a result, your keyword ranks will suffer.

A clear, hierarchical website style makes it easier for search engines to crawl and rank your material (SERPs). The more you discuss a business-related topic, the higher your search engine ranks. By categorising and subcategorising your content, you help readers find what they need and signal to search engines that you are the most relevant resource to answer their users' queries.

2. Visuals

With all the camera and video technology available, it can be tempting to add as many stunning, high-resolution photos and videos to your website as possible. If the large image and video files are not adequately optimised, they may take a while to load.

Naturally, search engines consider site performance when deciding where to list a website in search engine results. Once again, they want to give their clients a good experience. Therefore they won't direct them to a website that loads slowly.

Optimised images and videos for online and mobile viewing can boost engagement and conversion rates. Ensuring that the presence of new and current visuals has no adverse effects on your organic search performance involves keeping track of how they affect page load speed.

3. Index

Web designers should always put the demands of human users first, but they also need to consider search engine crawler needs.

Poor web design decisions could make it harder for crawlers to index your site, lowering your SEO rankings. To improve your results, your developer will optimise URLs, content and images for speedier indexing by crawlers.

4. Font

You can relax knowing that your font selection won't directly affect your organic search rankings if you're concerned that Google might consider it and change your order accordingly. The user experience, which has SEO ramifications, is impacted by font choice.

The user experience is negatively impacted by the employment of too many different typefaces, difficult-to-read fonts and font sizes that are either too small (or too large) to read comfortably. Search engines do consider this.


Better user experience, which is now a key component in search engine optimisation, is provided by a well-designed website. It's critical to understand that these two factors are directly inextricably linked, and both play an essential role in keeping your website at the top of the SERPs.

It would be best to work with a digital marketing agency that provides tailored SEO services that help businesses achieve their online marketing goals. At Flat Rate Social Media, we have a team of experienced SEO professionals dedicated to helping our clients achieve the highest possible ROI from their online marketing campaigns. Get in touch with us today!