Measuring the success of your social media campaigns can take time and effort. There are a lot of metrics to examine, and it can take time to determine which ones are the most important. However, if you're looking to measure brand awareness, there are a few key metrics you must pay attention to.
This blog post will discuss the top ten ways to measure social media marketing for small businesses.
1. Social Media Mentions
One of the most straightforward approaches to measuring social media brand awareness is to track how repeatedly your brand is mentioned online. This can be done through various online tools, such as Google Alerts, Mention, and Social Mention.
2. Brand Awareness Surveys
You can survey your target audience to ask how aware they are of your brand. This can give you valuable insights into how successful your social media marketing efforts are.
3. Hashtag Tracking
Another great way to measure social media marketing for small businesses is to track how often your brand's hashtags are used. This can give you insights into how popular your hashtags are and how often they're being shared.
4. Social Media Engagement
This measures your brand's engagement with its audience on social media. This can be useful in understanding how well your brand connects with its target audience.
5. Social Media Shares
Another metric you can track is social media shares. This includes how often your content is shared on popular social media platforms like Facebook, Twitter, and LinkedIn.
6. Social Media Comments
Another good metric to track social media brand awareness is the number of comments each piece of content receives. Comments indicate that people see your content, take the time to engage with it, and leave their thoughts. You can track the number of words each piece of content receives using a tool like Disqus or CommetoMe. Again, this will give you an idea of which parts of the content resonate with people and which don’t.
7. Social Media Reach
This measures the number of people exposed to your brand on social media. This can be useful in understanding how far your brand’s reach is and where there is room for improvement.
8. Web Traffic
You can also measure social media brand awareness by tracking the web traffic driven by social media. This can give you insights into how effectively your social media marketing efforts drive traffic to your website.
Finally, one last metric you can use to measure social media brand awareness is the number of likes each piece of content receives. Like comments, preferences indicate that people are not only seeing your content but also taking the time to engage with it by giving it a thumbs up. This metric, along with comments and shares, will give you a good idea of which pieces of content are performing well and which ones need some work.
10. Referral Traffic
Referral traffic is another metric that can be used to measure social media brand awareness. This metric measures how much traffic is being driven to your website from your social media accounts. To calculate referral traffic, you can use a tool like Google Analytics or Bitly. These tools will show you how much traffic your website drives from each social media platform.
There are several ways to measure social media brand awareness. Each of these methods can give you helpful insights into how well your social media marketing efforts are working and how much brand awareness your company has generated.
Flat Rate Social Media is a reliable digital marketing and social media agency that helps small businesses maximise their online reach with personalised social media strategies. Our team will work to help your company build better social media marketing for your small business and reach more followers. Contact us if you're interested in learning more about how we can help you.