Facebook is one of the biggest social media platforms we have today. In fact, research shows that there are around 2.7 billion active users on the site every month. This is why the site is one of the best places for social media advertising. The sheer reach that this platform and several others can offer is well worth the investment. Now, having ads alone won’t be enough to help your business. You’ll also want to make sure that your ads are as effective as can be in order to maximize the massive platform boasted by the social media giant.
There are a number of ways you can go about doing this, which can be rather daunting if you aren’t familiar with using Facebook for advertising. To help you out with this, we’ve put together four essential tips that will help you improve your Facebook ads.
Invest in Video
The last thing you’ll want to do is to waste the platform that you are given by putting ads that don’t engage your audience. This is why we recommend investing in video ads.
Video ads can be quite effective as it allows you to deliver expansive information in a short period of time. This is key, as the average human attention span continues to get shorter as social media becomes more prevalent in the world. On that note, you’ll want to keep your ads short and sweet. For the most part, you’ll want the videos to be around 10 seconds long.
Make Ads More Specific
When it comes to the ads that you put out, you’ll want to make sure that they cater to a specific audience. While it may seem like a good idea to put out more general ads to target a broader audience, these types of ads don’t usually translate into sales. Instead, create ads that target a more specific audience, as these tend to yield more tangible results.
Utilize Lookalike Audience
One of Facebook’s biggest strengths is its ability to find people that are interested in your product or service. However, another feature that doesn’t get talked about enough is how Facebook can actually help you find audiences that are similar to your target market. This is called Lookalike Audience. The way it works is simple—it helps you reach new people that are likely to be interested in what you have to offer based on their similarities with your existing customers.
Improve Post Engagement
Aside from the ads themselves, you’ll also want to make sure you’re allocating your efforts towards improving post engagement on your ads. Engagement refers to any action that your audience takes regarding your ad. This includes clicking a link, leaving a comment, viewing the video, or leaving a like. You can improve engagement by making sure that your ads are compelling. Now, there’s no one way to do this and you’ll have to adjust your strategies depending on your audience. With that being said, effective storytelling is a great way to boost engagement. This is because brains are wired for stories, which makes it easier to capture people’s attention if you utilize an engaging story.
Facebook can be a powerful tool when used correctly. It will help your business grow by giving you access to a wider audience. With these tips, you’ll be able to make the most out of the platform and ensure success for your business. Just keep the information we’ve laid out here in mind when coming up with Facebook ads and you should see results in no time.
Are you looking for advertising and social media marketing services? Flat Rate Social Media is a digital marketing and social media agency in Australia dedicated to assisting business owners all over the world to build their online presence through tailor-made social media solutions. Get in touch with us today to learn more about our plans!