In the digital marketing space, you have to make quick decisions to keep up with the pace of change. Whether your brand is new or well-established, there are certain tasks that demand more time than others.
It is when your attention needs to be somewhere else that white label digital marketing comes into play. It’s not as uncommon as you might think for businesses to outsource some of their operations and services. In fact, we see it often with smaller companies in various industries.
In general, outsourcing can help you focus on things that are core to your business and let an outside source handle things like HR, accounting, legal services or other activities that are secondary.
In this article we’ll explore what White Label Digital Marketing means for the marketing industry and how it could benefit your business if you find yourself in a similar position.
Here’s what you need to know about White Label Digital Marketing and its benefits:
White labeling is a business model where your partner company rebrands the product, services, or software for their customers and marks it up to a higher price.
They are the owners of the product or service being sold and you will be their distributor.
This is what white labeling means in the marketing world. Brands that want to sell digital marketing services and software as a service (SaaS) might consider partnering with an experienced digital marketing agency and creating a white label solution.
White label digital marketing refers to outsourcing your digital marketing efforts, like SEM, SEO, social media, etc.
White labeling is a common practice in the digital marketing industry and has been since the early 2000s when outsourcing became more common. It is a way for a company to have branding under another brand.
When brands need consistent resources and services that aren’t core to operations, they outsource. As a client, you can choose how involved you want to be in managing campaigns, deliverables, and results.
White labeling digital marketing means you’re outsourcing services like PPC, content creation, social media management, and website development. You can also partner with an agency to handle things like lead generation, email marketing, and paid media campaigns.
- Save Time and Resources - One of the most important aspects of outsourcing is that you’re not securing the resources internally.
- Grow Your Business - Digital marketers are experts in online campaigns and helping you reach your target audience. They are also more versatile than internal teams and can help you diversify campaigns and reach new audiences.
- Expand Your Services - It’s not always realistic to have an expert in every single field working for your brand. White labeling helps you expand services and reach a new audience while keeping your brand consistent.
- Improve Your ROI - Outsourcing allows you to focus on what really matters, like product development and sales. You can hand off the marketing duties to experts and focus on what makes your company great.
These days, it’s almost impossible to operate a successful business without investing in digital marketing. While many brands have the budget to hire in-house experts, there are benefits to hiring an external partner that can provide the same or better results for a fraction of the cost.
White labeling is a common practice in the digital marketing industry and a way for a company to have branding under another brand.
We’ve compiled a list of questions that you can use to vet potential partners and help you decide which agency is right for your company:
How Does The Agency Work With Their Clients?
What Type Of Services Do You Provide?
What Type Of Business Platforms Do You Focus On?
Is There Any Customized Packages?
Does the product fit well with your existing products?
Is it easy to scale and implement for hundreds of clients?
How Does The Agency Approach Tasks?
What are your of hours operation?
In summary, if you're looking to become a "full service" marketing agency, reselling white label services can help you get there. Bring in clients with your core competency (SEO, PPC, Design, etc.) and fill in the spaces by partnering with the right companies.