Social Media Trends to Help You Grow Your Brand’s Influence

Social Media Trends to Help You Grow Your Brand’s Influence

As a business owner, you always want to be on the lookout for new ways to increase your brand's influence, and social media is great. You can use social media trends to your advantage by being one of the first to adopt them and be seen as an innovator in your industry. This will help you attract new customers and grow your business.

Here are some social media trends that could help you grow your brand's influence:

1. Increase Your Social Media Activity

You can grow your brand's social media presence by increasing your activity on popular platforms. This means posting content regularly, interacting with other users, and using hashtags and other features to make your brand more discoverable.

You can reach a larger audience and build relationships with potential and existing customers by being active on social media. This can help increase brand awareness and loyalty, leading to more customers and sales.

To get started:

  1. Choose one or two most popular platforms with your target audience, and create a posting schedule.
  2. Start creating and sharing high-quality content that showcases your brand in a positive light.
  3. Interact with other users regularly, and consider running social media ads to reach an even wider audience.

2. Make Use of Influencers

As a business owner, you want to gain recognition for your brand to increase sales and grow your company. A great way to achieve this is by utilising social media influencers.

An influencer is an individual with a large following on social media who can help promote your brand to their audience. When choosing an influencer to work with, it's vital to ensure that their values align with your own and that they have engaged and active followers.

3. Use Hashtags Strategically

Before you start using hashtags, it's essential to do your research and understand how they work. Take some time to browse through popular hashtags and see what kinds of posts are associated with them. This will give you a good idea of what kind of content is popular on each platform and what engagement you can expect.

While using relevant hashtags is essential, you also don't want to limit yourself to only using niche hashtags. Mixing in some popular hashtags will help you reach a wider audience while still attracting people interested in your niche.

4. Create Share-Worthy Content

Share-worthy content is the key to growing your brand's influence through social media. But what exactly makes content share-worthy? 

Here are a few tips for creating content that will have your followers sharing your brand's message far and wide.

Be Timely and Relevant

Your content should always be timely and relevant to what's happening worldwide. This means creating content that speaks to current events, trends, and hot topics. By staying up-to-date, you'll ensure that your content is always fresh and exciting.

Be Original

It's crucial to stand out from the crowd, so make sure your content is original and unique. Your followers will appreciate content that they can't find anywhere else.

Be Visually Appealing

Make sure your content is accessible to the eyes by using attractive visuals. People are more likely to share content that is pleasing to look at.

5. Take Advantage of Video Content

Video content is one of the most powerful tools that you can use to promote your brand and grow your influence through social media. In a world where everyone is constantly bombarded with information, it can be hard to stand out from the crowd. However, with video content, you can grab people's attention and give them something informative and entertaining.


Social media is an excellent start if you want to grow your brand's influence. You can reach a wider audience and build a loyal following by creating engaging content and interacting with your audience. Just remember to be consistent and authentic, and you'll be on your way to success.

If you are looking for a social media content provider to aid you in boosting your social media influence, Flat Rate Social Media got your back. To assist small business owners in expanding their online reach, we employ personalised social media strategies. Contact us today!