As the internet becomes increasingly saturated with content, it is more important than ever to make sure that your site is getting the traffic it deserves. One great way to do this is by driving traffic from social media.
Social media is quite a popular online avenue, with millions of people logging onto sites like Facebook, Twitter, and Instagram every day. By harnessing the power of these networks, you can direct some of this traffic to your website and boost your visibility online.
There are a number of ways to drive traffic from social media. Here are a couple of select techniques to keep in mind:
1) Link Website URLs in Bio and Captions
One of the simplest ways to drive web traffic from social media is to simply include links to your website in your profile's bio and posts' captions. Whenever you post new content, be sure to include a link in the caption so that your followers can easily find it. Even if each person only clicks on the link a few times, it can still add up to a lot of traffic over time.
2) Utilise Hashtags and Engage
Hashtags can help you reach a wider audience and get your content seen by more people. When using hashtags, use relevant and popular ones that will help you reach your target audience. In addition to that, try to engage with other users as much as possible. Leave comments on other people’s posts, like and share their content, and start conversations.
3) Invest in Social Media Ads
Social media advertising is quite a smart way to reach a wider audience and get your content seen by more people. Target your advertisements to specific demographics, interests, and even locations of people. This makes sure that your ads are seen by the people who are most likely to be interested in your product or service.
4) Offer Shareable Content
Make sure that your social media and website content is easy to share. Include social media buttons on your website and blog so that people can easily share your content with their followers. Create texts and graphics such as infographics that people can share on their own social media profiles and story.
5) Mix Things Up with Media
In conjunction with the point above, don’t just stick to text-based content. Written content is certainly shareable when it's well-made but try to mix things up with images, videos, and even audio content. This type of variety helps to break up the monotony and keep things interesting for your audience.
6) Have a Consistent Posting Schedule
Don’t just post content when you feel like it, as consistency is key when it comes to social media. If you want to increase your social media followers, you need to be posting on a regular basis. Once or twice a week is a pretty good starting point. The time of day that you post will be important for each social media platform, too, so be sure to do your research.
Web traffic from social media is extremely important for businesses. It allows businesses to reach a larger audience, which can lead to more customers and sales. Execute the tips above for further traction.
Looking for white-label social media services? Flat Rate Social Media is a digital marketing and social media agency in Australia that helps small business owners all over the world to maximise their online reach with personalised social media strategies. Contact us today!