Don't Mess with Facebook Ads: How to Avoid Getting Your Account Disabled
How to Avoid Getting Your Facebook Ad Account Disabled
When things go wrong with your Facebook ads, it typically falls into two categories: disapproved ads or disabled account.
If you've received an ad disapproval, it's likely due to a violation, whereas a disabled account is due to repeated ad violations or highly negative feedback on your account.
Before finding the solution to your disabled Facebook ad account, it is important to know what could have caused it.
Over the years our experience across brands across the industry on Facebook ads, there are a few common reasons why Facebook chooses to disable your ad account.
These reasons are:
Violation of Facebook advertising policy
Pending payment on account
Facebook account identity verification
No Two-Factor Authentication on your business manager
High negative feedback percentages
Not following Facebook’s Advertising Policies
Step 1. Determine Why You Were Flagged BEFORE Appealing
If you don't determine why you were flagged first BEFORE contacting Facebook support, you're going to go arounf in circles
Step 2. Navigate to Facebook's Business Help Page Here: https://www.facebook.com/business/help/support/get-help
The beauty of clicking this link is that the page it launches occasionally has instant chat available with the Facebook support team. When instant chat is available, you can speak directly with a Facebook representative, which can help make the appeal process quicker.
Step 3. Select your ad account from the drop down menu
Step 4. Select the issue
Step 5. Click on Contact Support
You want to make sure you're logged in to the right account - you may need to use an active ad account in the same Business Manager to contact support.
Not all users will have access to this support mechanism.
Facebook chooses to provide live chat/email options at their discretion.
If you try and still can't get a person in Facebook ad support to open up a chat with you, then you can try out this Facebook Ad Account Disabled form here https://www.facebook.com/help/contact/391647094929792
What Happens After Appealing Disabled Accounts
Your ad account could either be:
Reactivated within 24 hours because it was a Facebook glitch
Reactivated incorrectly because Facebook Ad Support missed the flags you do have
Or it's "your ads are violating ad policy" or "this business model isn't supported" and you stay disabled
What to do if your ad account appeal's rejected
Realistically you have about a 50/50 chance appealing any ad account that's disabled. Here are some factors that play into why your disabled ad account will be reactivated or permanently disabled:
How many previous rejected ads you've had
What your ad account's hidden score is (a ratio of rejected vs approved ads)
If you conveyed your situation correctly to Facebook
If you determined first exactly which ad policy you're flagged for
Did you clean your funnel (landing pages etc) of the ad policy violations before contacting Facebook?
Your business model - certain business models are under more scrutiny than others (how to make money online, special ad categories etc).
Did you circumvent systems and immediately try to run ads after being rejected?
Keep in mind - if you don't identify what triggered the automations to flag you the first time, it won't matter how many new Business Managers or ad accounts you create - you'll get shut down again and again.
You've got to identify the triggers the automations are acting on before appealing, remove them from your funnel, then appeal.
Once you submit your appeal, it may feel like it takes forever for Facebook to get back to you. You can track the status of your appeal at facebook.com/support.
If the appeal comes back and it isn’t in your favor, this is where you can respond if you disagree with Facebook’s decision.
If Your Account Isn’t Reinstated and You Create a New Ad Account, Use a New Credit Card Number
The credit card attached to your previous Facebook ad account will now be a red flag in the system. To avoid this triggering another account shutdown, make sure the credit card on the new account hasn’t been previously used on Facebook’s ad platform.
If you’re not familiar with Facebook’s Advertising Guidelines, start getting up to speed now. It’s the entire rulebook of Facebook advertising in one spot. Everything that is or isn’t allowed. Everything that’s a gray area or a big ol’ red flag. Read this https://www.facebook.com/policies_center/ads
Having your Facebook ad account shut down can be disheartening; however, following the simple steps above will have you back in the advertising game in no time.
Note: If your ad account repeatedly does the wrong thing, you could face permanent suspension or deletion of your ad account at the discretion of Facebook.